Channel 4
Trial fontsCustom
Typeface
Returning to our long-term creative collaborators and friends, Luke and Jody, we partnered with Pentagram for the update of Channel 4’s iconic and much-loved brand.
Creating an entirely original masterbrand that brings all of Channel 4 together for the first time, Pentagram’s rebrand united all of the channel brands, content and streaming services under one roof. The principles-based brand system embraced Channel 4’s inherent rebellious and unapologetic creativity, balancing the need for cohesion and consistency. To this end, the updated Channel 4 typeface plays a central role by carrying the brand spirit through all channels and media.
A reworking of our original font developed some ten years prior, the rebrand’s typographic update brought not only drawing and spacing improvements but new styles, an expanded character set and a collection of tailor-made pictograms called ‘4mojis’. The type family’s new condensed and expanded styles additionally helped carry the plural and eclectic voices of Channel 4 across the wide breadth of the brand’s applications, allowing more diversity in the typographic palette.
With the rebrand building upon the same framework a decade after its debut, Channel 4’s type family truly is a lesson in the power of consistency and economy and a reminder of the influence of typography in long-term recognition.
![](https://www.nan.xyz/wp-content/uploads/channel4_5-sd.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel4_1-SD.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel4_8-SD.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel4_3-sd.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel4_7-sd.jpg)
![](https://www.nan.xyz/wp-content/uploads/C4_2.png)
![](https://www.nan.xyz/wp-content/uploads/channel4_9-SD.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel4_2-SD.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel4_6-sd.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel_46-SD.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel_41-SD.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel_42-SD.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel_43-SD.jpg)
![](https://www.nan.xyz/wp-content/uploads/channel_44-edited.png)
![](https://www.nan.xyz/wp-content/uploads/channel_45-edited.png)
![](https://www.nan.xyz/wp-content/uploads/channel4_4.png)
Custom Typeface
Year: 2023
Client: Channel 4
Agency: Pentagram
Team: NaN (Luke Prowse, Fátima Lazaro, Florian Runge), Pentagram (Luke Powell, Jody Hudson-Powell, Naresh Ramchandani, Nav Bhatia, Jack Llewellyn, Ashley Johnson, Luis Gutiérrez, Alice Sherwin, Hazal Ozkaya, Isla Wickham, Kate Heller, Robyn Cusworth, Zoë Gibson Quirk)