Custom
Typeface

German major shoe reseller Deichmann came to us to develop a vivid script typeface to carry their human-centered communication across all channels. We partnered with illustrator Myriam Heinzel to draw by hand every glyph of the font in several variants in order to achieve the exact amount of organicity and natural feeling demanded by a casual script typeface.

To align with Deichmann pan-european market, we developed this typeface in both Latin and Cyrillic script.

Custom Typeface
Year: 2022
Client: Deichmann

Agency: Deichmann
Team: NaN, Myriam Heinzel, Fátima Lazaro, Luke Prowse