Custom
Typeface

Walkie Talkie is the voice-based social app where people tune in to hang out. After quick growth, they needed a fresh brand to turn up the dial on what makes them so special: authenticity, openness and a whole lot of spontaneity. Cutting through the noise of other social apps, we built a creative strategy inspired by the Third Space — a place where people come together to enjoy each other’s company, away from the pressures of home and work.

Together with Koto, we imagine an animated variable font referencing LCD clock displays. The iconic segmented figures were the starting point of a typeface that grew into an entire alphabet (and even a set of smileys and icons drawn using the same segments). From its main use on the dial display, the font allowed one to switch between channels in the Walkie Talkie app, becoming the main titling font of the brand, helping effortlessly carry its ever-so-slightly retro identity.

Custom Typeface
Year: 2022
Client: Walkie Talkie

Agency: Koto
Team: NaN (Luke Prowse, Fátima Lazaro, Jean-Baptiste Morizot)
Images: Koto