Trial fonts


Once again collaborating with our good friends Luke and Jody at Pentagram, we designed a new violent typeface as part of wider identity work for Total War: Warhammer III.

Taking inspiration from the vernacular of fantasy warfare, the root foundations of our ‘Chaos’ typeface took influence from engraved typography, approached through a contemporary, geometric lens. The result is a font family that inhabits modern character proportions with an original, fantastical tone. The glyphic base style, with its blade-like serifs, tapered strokes and dynamic mass of diagonal rhythm, embraces the visual aggression of the magical battlefront whilst still feeling solid and dominant.

This ‘grimdark’ family consists of three optical weights optimised for display and text usage, with either end scaling the amount and presence of the sharp detailing. This allows the full extent of the characterful personality and unique flourishes to be seen at the large-scale campaign level while maintaining the style’s ability to function functionally at smaller sizes – ensuring the typeface could be used in-game and IRL.

Custom Typeface
Year: 2021
Client: Warhammer

Agency: Pentagram
Team: NaN, Jack Llewellyn
Luis Gutiérrez
Albert Sanjuán
Ceri Stock